Mission Statement

Fracino is committed:

To provide the highest quality products possible through our highly skilled and dedicated colleagues and state-of-the-art manufacturing process.

To pursue an ongoing research and development program thus ensuring its future as a leader in espresso equipment and related products. To provide the highest standards of service available through our highly trained, domestic and international sales representatives and customer service personnel. Fracino team members are expected to serve the customer with the highest level of technical knowledge in the industry. We provide work environments where our colleagues can meet their potential and thrive in an atmosphere of excellence. We firmly believe that there is an intrinsic value, personal reward and financial reward in producing exceptional quality products and services that offer customers more value than they expect to receive.

We succeed because our customers succeed!

Fracino will provide the timely delivery of products whose performance and appearance are in accordance with our tradition of exceptional British manufacturing standards.”

Our Vision

To be the Number One espresso equipment and solutions provider to our customers.

By understanding the needs of our customers and through our highly trained and dedicated colleagues, Fracino are confident we have the vision and technical capability to be the number one global espresso equipment supplier to the coffee service industry.

To be number one in the industries we serve requires continuous improvement to achieve benchmark reliability and sustainability. In addition to supplying equipment, we strive to remain customer orientated and provide solutions by having the right product range with a high life cycle value that can be customised to our clients’ specific needs and delivered in the agreed time frame. Further, the ability to put together the right solution requires service delivered by the appropriate people who possess competent knowledge and skills.

Fracino is here to provide every client with the right solution for their specific application.

Our Values:

• Safety - We work "safe by choice not by accident."
• Truthfulness - We believe in uncompromised honesty and integrity with colleagues, clients and suppliers.
• Respect - We respect the beliefs and opinions of all people.
• Performance - We encourage our colleagues to always perform to the best of their abilities, meeting the expectations of our clients and our company.
• Recognition - We continually recognise the many individual achievements of our colleagues.
• Lifestyle - We ensure the needs of our colleagues are always met without losing sight of the requirements of the business.
• Community - We support the causes our colleagues believe in and the communities we live and work in.
• Attitude - We maintain optimism and remain dedicated to carry out our business according to our corporate values.